Drupa 2016 is noted to be a resounding success.  It was the world biggest, with approximately 260,000 visitors from 188 countries attending.  This is the most important trade show for print and cross media solutions.  I had the opportunity to sit with Ike Covin of Advanced Print Technologies and ask him a few questions about his impression of Drupa 2016.   

So Ike, what makes Drupa so special?

“The energy at Drupa is incredible.  It’s different then the annual print industry conferences.  Being held every 4 years, there is a different energy among the vendors and attendees.  The annual trade shows are great, but Drupa is extra- special when it comes to seeing the newest technology.”   

Did anything stick out about this trade show for you ?

“To quote a colleague regarding this trade exhibit, “ What can be produced digitally will be produced digitally”. Ike credits Fred Moss for this statement.  

This is a ever changing industry and we are now seeing a lot of manufacturers getting into finishing technology; that is digital finishing enhancements.  Adding effects like raised 3D spot UV , digital embossing, digital foil stamping and digital dye cutting.  These services have been around for a long time but now they are being offered digitally.  Manufacturers are figuring out ways to take a digital print and enhance it digitally to make the look and touch far more exciting. 

MGI is one of the pioneers of Digital Enhancements.  The 3D JETvarnish Evolution, is tapping into the offset press printing industry, enabling digital enhancement to be made available to traditional offset printers.  The MGI booth was always slammed during Drupa.  It was a constant buzz of excitement, exhibiting cutting edge technology that has been successfully proven.”   

Did you have time to network while there?

“Absolutely.  This was an incredible opportunity because it allows you to be under the same roof with customers, vendors and suppliers from every country. Its a great venue to meet and expand your global market.  The event was very promising for this industry.  It was encouraging and exciting to see business being transacted right at the show.  

I love going to the trade shows and I look forward to the next.” 

Ike’s optimism  is spot on regarding the business deals that were conducted at Drupa.  According to the Drupa 2016 official website, 54% of the 260,000 attendees went to Drupa with concrete investment intentions, 29% of the attendees placed orders during the Trade Show, with 30% planning to place orders after Drupa concluded. Connections with new suppliers were made by 60% of the attendees while at Drupa. 

Here is a video of some of the footage Ike Covin shot while at Drupa 2016